Our story
From a photo booth to a bridal destination.
Boulevard Bride didn't start as most boutiques do. Before Jenn Glosemeyer ever owned a bridal shop, she was a full-time nurse with an entrepreneurial spirit and a love for the energy of weddings. She started small, renting out a single photo booth at wedding receptions, and reinvested every dollar she made until she had built something bigger. In 2013, she took that momentum and purchased Boulevard Bride, a small, struggling boutique, and set out to transform it into something truly special.
In June of 2018, that vision came to life in a big way. What was once a tiny shop with two dressing rooms moved into a stunning, high-end showroom featuring six private bridal suites and four prom dressing rooms, right in the heart of Lake Saint Louis, Missouri, just 40 minutes west of downtown St. Louis.
Our showroom in Lake Saint Louis, Missouri
What we believe
Every person deserves to feel celebrated.
Whether you're searching for the perfect wedding gown, a mother-of-the-bride look, a sharp suit, or a showstopping prom dress, we're here to make the experience just as memorable as the occasion itself.
Boulevard Bride is an all-inclusive boutique. Every couple — every person — deserves a shopping experience that is warm, welcoming, and free of judgment. Whoever you are, whoever you're marrying, you belong here.
Our team is what truly sets us apart. Three out of five of our stylists grew up right here in this community and walked the same halls as the prom kids we're now helping into their dresses. Our store manager doesn't just remember brides during their appointments. She remembers them when they pop back in for jewelry, remembers the guys who rented suits two years ago and are now standing up in a friend's wedding, and carries an encyclopedic knowledge of our inventory that she works hard to pass along to every stylist on the team. Our staff are genuine friends outside of work, and that warmth and trust shows in every appointment.
Our community
Neighbors first, business second.
We're proud to be woven into the fabric of this community, not just as a business, but as neighbors. From our owner to our stylists, we all live and work right here. We shop at the same stores, cheer at the same games, and send our kids to the same schools. That connection isn't something we take lightly, and it's a big part of why serving this community means so much to us.
When you walk through our doors, you're not just a customer. You're our people.
Women-owned. Community-rooted. All are welcome. Lake Saint Louis, Missouri.
Our commitment to you
What you can count on.
Personalized service
Every person receives one-on-one attention from stylists who take the time to understand your vision and personality.
Curated collections
We carefully select each designer and gown to ensure quality, style diversity, and the latest trends in bridal and formal fashion.
Stress-free experience
From your first visit to your final fitting, we handle every detail to make the journey joyful and memorable.
All are welcome
Every couple, every family, every love story. Our boutique is a warm, inclusive space where everyone is treated with care and respect.
Financing
We know weddings can be expensive.
Ask your stylist about our interest-free automatic payment plans. We want to make sure your dream dress is never out of reach.
Ready to begin your journey?
You will be treated with kindness and enthusiasm about your special day.
When you enter Boulevard Bride, you can be assured that our team is genuinely excited to help you find your gown. One-on-one appointments and flexible scheduling available.
By Appointment
Begin your chapter.
Reserve an appointment with one of our stylists. Bring your people. We will bring the gowns.
Book Appointment