(636) 561-4030 boulevardbridal@gmail.com

The National Bridal Sale is Here!

Why Shop The National Bridal Sale Event?

The National Bridal Sale Event is the perfect opportunity for you to find your dream dress! This is your chance to shop our large selection of off-the-rack wedding dresses at discounted prices! Whether you’re a bride-on-a-budget, just plain thrifty, or love the idea of saying yes to the dress and taking it home the same day… this event is for YOU!
Below is a sneak peek of some of our off-the-rack gowns for the National Bridal Sale Event!



Our New Reality: Virtual Bridal Showers

Our New Reality:

Virtual Bridal showers

Who would have ever thought we would be having virtual bridal showers… crazy, right?!

Here are a few of our tips and tricks for creating an intimate and fun virtual bridal shower.

  1. Have Wrapping Paper Ready
    • If people are buying gifts off your registry and having the items sent directly to you (which most of them will) the gifts will come in your standard brown box with packing tape. This is so not cute to look at or fun to open. Plus, how can anyone over the age of 40 joke about how many ribbons you’ve broken! I recently ‘attended’ a virtual bridal shower and the mom wrapped every present that was sent so that her daughter actually had things to unwrap for everybody watching. Not only was that the sweetest idea, it added the perfect touch of ‘normal’ to a not-normal event. 
  2. Don’t Leave It Up To The Guest To Mute Themselves
    • I don’t care how many times you make an announcement saying – “As a reminder, the bride is opening gifts now so please make sure your microphones are muted so we can hear her” – there will be people who do not mute their mics and their talking or background noise will cancel out the bride’s audio leaving us all wondering “what the heck did she say?” yet nodding and smiling like we heard her.
    • The best way to tackle this problem? The host has the ability to mute everyone. During present time mute everyone and then unmute someone while their gift is being opened.
  3. Introduce Your Guests
    • At the beginning of the call take time to recognize the guests on the call. Have your family members wave, then your fiancé’s family, friends from work, friends from college, your mom’s friends, etc. This is a great way to make everyone a participant and feel welcome. It’s also so fun for your guests to see who else is on the call with them!
  4. Start With A Game
    • No matter how cheesy they get, we all love a good bridal shower game. Just because you’re virtual doesn’t mean you have to skip the game! There are so many bridal shower games that can be played in the virtual reality of Zoom or Skype showers. For example, the classic game of he said / she said. Have the groom record answers to questions about the bride and their relationship. During the virtual shower you can ask the bride the same questions and play his answer to each question (hint: use Zoom so the person with the fiancé’s answers can share their screen and play the sound or video for everyone.)
    • Also, beforehand send everyone invited a blank Bridal Bingo sheet. Before the bride starts opening presents have them fill it out and they can unmute themselves and yell bingo whenever they win!
  5. Have Fun With It
    • We get it, this isn’t what you thought your bridal shower would look like at all. We’re not sitting around perfectly decorated tables at a clubhouse or enjoying delicious mimosas while chatting with guests at your aunt’s house. It sucks. But, we are so lucky to live in a time where we can all still get together to celebrate you and your fiancé. So, we suggest getting all dressed up like you would if everyone were with you and decorating the area where you will be sitting. Get balloons, a hanging sign that says “bride to be” (or something like that), and create a bridal shower atmosphere. Heck, if you want to drink a few mimosas while you’re opening presents and playing games, do that too!
  6. Have An Exit Strategy
    1. If there’s one thing we’ve learned from all of these virtual meetings is that saying goodbye is… awful? awkward? the worst part of the meeting? After the gifts have been opened and the games are finished, have the bride say goodbye to everyone. Think of it as your “closing paragraph” in an essay. Sum up the shower, say your thank yous, say goodbye, and end the call. Everyone will thank you for taking charge and ending the call without the awkward waving and “should I leave or should I wait for someone else to leave first” thinking.


Boulevard Bride is Here for YOU

Boulevard Bride

we are here for

It’s no secret that this is a hard time for businesses. We miss you. We miss working. We miss working with you face to face. But just because we can’t always see you face to face, doesn’t mean we can’t help you on your wedding journey. Scroll down to see the different ways we are making ourselves available to you!

what are we doing?

Let us just say… Thank God for the internet, smartphones, and FaceTime. Are we right or are we right?!

Buy Off-the-Rack

If you need a dress and you need it now, look no further! We have a large selection of wedding, bridesmaid, mother of the bride/groom, and formal dresses that can be bought off-the-rack.

Virtual Measuring

Ladies, it’s so important that your measurements are correct when ordering a dress. Call our store to schedule a FaceTime meeting where the owner will walk you through correctly collecting your measurements.


Order by Phone

If you’ve already been in to try on dresses and have decided on ‘the one’, you can play it safe and call us to order your dress over the phone. If you need to order a bridesmaid’s dress or mother’s dress that can also be done over the phone. 

Limited Appointments

Thankfully we have a pretty large store that can accommodate the CDC guidelines. If you would like to come in to shop for your wedding dress you can schedule an in-person appointment. Guests are limited to 2 people and we will be heavily sanitizing before and after your appointment.

Free Suit Rental Rescheduling

We get it, you rented a suit for a wedding that’s been rescheduled because of COVID-19… happens all the time right?! (lol) Give us a call and we will reschedule your rental free of charge!

Shipping Directly to You

We are changing our store guidelines to let vendors ship your dress directly to your house. Stay home. Stay safe. We’ll get the dress to you.

2020 Prom Dress Trends

PROM 2020

  1. Metallic Madness

  2. Straps on Straps

  3. Stand-Out Sequins

  4. Legs for Days

  5. Printed Pretties

  6. Belle of the Ball

  7. Into the Deep (V)

  8. Sleek & Simple

  9. Throwback Styles


Metallic Madness!

Prom 2020 is all about making an impact, standing out from the crowd, and being fearless when it comes to fashion. What better way to do this than with a metallic dress?!  Metallic fabrics are shiny, spunky, and show-stopping. For the most part metallic fabrics are reminiscent of metal (platinum, silver, rose gold, gold), but designers are also playing with colors and giving the fabric a metallic sheen instead (see the green Ellie Wilde dress).

Straps on 


Prom is all about dancing the night away with your best-friends or high-school sweetheart. You don’t want to be constantly worried about pulling up your strapless dress… and that is why we are loving the spaghetti strap trend! Not only is the spaghetti strap back in main-stream fashion (thank you late 90’s early 00’s trends), straps are having a major moment in prom right now as well. So go and dance the night away without a care in the world!



Prom is the one night where you can take Rihanna’s words literally and “shine bright like a diamond.” Girl, prom night is the night to take your sequin game to the next level. Show off your bubbly and outgoing personality in a dress to match. Or, if you’re more on the shy side but love a good sparkle, keep it classic and simple with sequin accents or monochromatic sequins.

Legs for 


High slits are everywhere for Prom 2020 and we are here.for.it.! Leg slits can take a dress from simple to sexy in 0.1 seconds flat. They’re also a great way to show off your brand new tan from spring break… or the nearest tanning salon. Take your prom night look up a notch with one of our gorgeous dresses with a high slit.



Who doesn’t love a good print?! They are such a fun way to show off your personality and personal style. You can choose from feminine florals, strong geometrics, classic lace-inspired, and everything in-between. Even if prints are outside of your comfort zone, we always suggest trying one on… you never know, it may surprise you! 

Belle of the 


Who says you have to wait for your wedding day to feel like a princess? Prom is your night to be the QUEEN that we know you are! We have the fullest-of-the-full ball gowns for those of you who want to make a grand entrance, and we have softer more subtle ball gowns for the girls who want to feel like a queen without all the attention and frills.

Into the 

Deep (V)!

When it comes to V-Necklines for Prom 2020, the trend is really all about how low you can go. We have subtle v-necks, moderate v-necks, and plunging v-necks that are reminiscent of J-Lo’s iconic green Versace dress. 

Sleek and 


Sometimes when it comes to fashion, less is more. These styles are for you ladies who want to look good and feel good without the tulle, sequins, lace, and frills. These prom dresses are perfectly sophisticated without being too over-the-top. 



Read-or-Not the styles of the 1990s and early 2000s are back and bigger than ever! Think Friends, Clueless, Britney Spears, and square necklines with skinny straps. Its all back and we are LOVING it!

Our 10 Favorite Wedding Trends of 2019

Our Favorite Wedding Trends of 2019

2019 has been such an exciting year for weddings! We’ve had so many brides and grooms come through our doors and share their special day’s with us. Each couple has their own unique personality, and we have had so much fun getting to know them and hear about their wedding plans. This post is a tribute to these couples and the trends that we have seen, loved, and would love to see again.

Mismatched Bridesmaid’s Dresses

We help hundreds of brides every year try to find the perfect bridesmaid’s dress for all of their bridesmaids. It’s hard. Everyone has different body types, different styles, and different ideas of what they like and don’t like. So, when mismatched bridesmaid’s dresses became a trend, we were all in! This is the perfect way to make sure that each bridesmaid can wear the dress and/or color that they like best and feel most confident in. This takes so much stress off the bride, the bridesmaid’s, and the consultant working with your group. The mismatched bridesmaid’s dresses also add so much depth, dimension, and interest to your wedding photos.

Neon Signs

Neon signs are such a fun addition to your ceremony or reception! We’ve seen signs that say “Mr. & Mrs.”, and more personal signs that feature the couple’s last name or wedding date. Neon signs are the perfect way to showcase a couple’s fun spirit. You can use them above the head table, in the photo booth, at the bar, or behind the couple while they are saying their vows.

Greenery on Greenery on Greenery

Walking into a wedding or ceremony with greenery is like being transported to another world. It instantly calms and awes all guests. Greenery can be an integral part of any type of wedding. It can be elegant, classic, bohemian, or rustic. You can hang it from the ceilings, use it in your centerpieces, or even use it in your bouquets. No matter what, everyone will love your green thumb!


Geometric Shapes

A wedding trend from 2019 that goes perfectly with greenery is geometric shapes. The strong lines of geometric shapes contrast beautifully with the organic lines of nature. The two balance each other out perfectly. Geometric shapes can be used as place cards, centerpieces, on invitations or save-the-dates, or on the ties and pocket squares that the groom and groomsmen wear.

Specialty Food and Drink Bars

We all love it when we walk into a wedding and see an open bar and fantastic food. It’s even better when the bar or buffet is curated to the couple’s favorite drinks or food. We’ve seen macaroni & cheese bars, nacho bars, donut walls, tequila stations, wine bars, Imos Pizza instead of cake, and so much more. This is such an easy way to share your favorite food or drinks with your guests!



No, you have not stepped into a time machine… velvet is back, and it is B I G. Velvet has such an elegant feel to it, but also works so well with boho chic weddings. Think cathedral or middle of the woods. You can go all out and put your bridesmaids in velvet dresses and your groom and groomsmen in velvet suits; or you can keep it simple and wear velvet shoes or put a velvet sash around your bouquets. Velvet can even be taken into your décor. It looks great when used as a table runner or tablecloths.

Non-Traditional Bouquets

Thanks to Facebook and other social media sites, this is probably the most talked about trend of 2019. Brides and bridesmaids have gone viral from using stray puppies, cotton candy, vintage broaches, wooden flowers, and even tambourines. We think this is such a fun idea that will make your wedding stand out from the instant the first bridesmaid walks down the aisle. The possibilities are really endless!


Unplugged Ceremonies

This is our favorite trend, and the trend we want to see continue forever. Unplugged ceremonies mean no phones or cameras, or iPads allowed. The only person allowed to photograph the wedding is the wedding photographer. Everyone else is “forced” to be present and enjoy the moment and wedding ceremony without worrying about taking photos to post to social media.

Drone Photos

The future is here and we hope it never leaves. Seriously though, how cool are drone photos?! They’re such a great way to get a photo of your entire wedding party, all your guests, your venue, and your ceremony. We think everyone should get at least one drone photo!


Bridal Sneakers

We’ll be the first ones to say it… why the heck did it take so long for this to be a widely accepted trend?! Who wants to wear heels all day long? Even the most comfortable heels will hurt after you’ve been standing for hours and hours on end. You can keep it casual with Keds or Converse, or dress it up a little more with designer tennis shoes like Chanel.

Book Your Bridal Appointment Today!

Year in Review: Our Favorite Wedding Dresses of 2019

Year in Review

Our Favorite Wedding Dresses of 2019


2019 has been an exceptional year for us here at Boulevard Bride. We have had the best time helping each and every one of the brides who have walked through our doors. We are so thankful for you all, and so thankful that we can come to work every day knowing that we get the amazing opportunity to make you feel special and loved when shopping for your wedding dress.

Our brides have tried on so many beautiful gowns in the past 365 days. We have glamorous, sexy, understated, modern, traditional, and romantic gowns. We have long sleeve, sleeveless, cap sleeve, spaghetti strap, and strapless gowns. Our gowns are lace, satin, tulle, crepe, and encrusted with beautiful beading. It truly is impossible to pick just one favorite when we have so many beautiful gowns to choose from… so we chose 9 of our favorite gowns of 2019 to share with you! 



Available Colors: White, Ivory, Ivory/Nude
Sizing: 0-20, 18W-26W
Fabric: Chiffon, Corded Lace, Stretch Crepe, Tulle
Silhouette: Fit and Flare
Waistline: Natural
Neckline: V-Neck
Sleeve Type: Sleevless
Jessica Morgan

Jessica Morgan

Available Colors: Ivory/Natural, White/Natural, Ivory/Light Champagne/Natural
Sizing: 0-28
Fabric: Allover Lac
Silhouette: Mermaid / Sheath
Waistline: Natural
Neckline: Exaggerated V-Neck
Sleeve Type: Cap Sleeves
Moonlight Bridal

Moonlight Bridal

Available Colors: Ivory/Taupe, Ivory/Ivory, White/White
Sizing: 2-28
Fabric: Tulle, Horsehair Hem, Allover Embroidered Lace Appliques
Silhouette: Full A-Line
Waistline: Drop Waist
Neckline: Wide V-Neck
Sleeve Type: Long Sleeves
Sofia Tolli

Sofia Tolli

Available Colors: White, Ivory, Ivory/Blush
Sizing: 0-28
Fabric: Tulle, Allover Chantilly Lace
Silhouette: A-Line
Waistline: Natural
Neckline: V-Neck / Sweetheart
Sleeve Type: Cap Sleeve
Val Stefani

Val Stefani

Available Colors: White
Fabric: Satin
Silhouette: A-Line
Waistline: Natural
Neckline: Sweetheart
Sleeve Type: Sleeveless / Strapless
Martin Thornburg

Martin Thornburg

Available Colors: White, Ivory
Sizing: 0-20, 18W-26W
Fabric: Allover Lace, Corded Appliques
Silhouette: A-Line
Waistline: Natural
Neckline: Sweetheart
Sleeve Type: Sleeveless / Thin Straps


Jasmine Bridal

Jasmine Bridal

Available Colors: Ivory/Ivory
Sizing: 00-34
Fabric: Embroidered Lace, Tulle, Silky Jersey
Silhouette: Mermaid
Waistline: Natural
Neckline: V-Neck
Sleeve Type: Sleeveless
Kitty Chen

Kitty Chen

Available Colors: White, Ivory
Sizing: 0-28
Fabric: Satin
Silhouette: Full A-Line
Waistline: Natural
Neckline: Sweetheart
Sleeve Type: Off the Shoulder
Potapenko Yanchenko

Potapenko Yanchenko

Available Colors: Ivory
Fabric: Lace, Chiffon
Silhouette: A-Line
Waistline: Natural
Neckline: Exaggerated V-Neck
Sleeve Type: Sleeveless