Formal Dresses | Prom Dresses

Our collection of Prom dresses includes styles from Ellie Wilde, Jovani, Primavera, and other top names in formalwear fashion. At our boutique, you’ll find gorgeous prom dresses and evening gowns in a variety of styles, silhouettes, and colors. Find the perfect fit below or in stores at Boulevard Bride in St. Louis, MO.

BB Couture (our prom exclusive pop up) is back! Shop the best in prom all season long at the St. Louis area’s newest prom store! Located at 10 Meadows Circle Drive, Suite 110, Lake St. Louis, 63367

Now offering Kendra Scott accessories for your special event.


To experience Boulevard Bride in the best way, we encourage shopping in person!  Our dress gallery shows your all of our current in store wedding dresses and formal dresses, along with in stock accessories. This will help you get an idea of our inventory, and you can build a wishlist of your favourites!  Although we stay on top of our inventory, dresses sell daily, some items may vary in store.

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