The Journal
Stories from the boutique.
Gown guides, styling tips, and advice from our stylists. Everything you need to know before, during, and after your bridal appointment.
Bridal Style
How to Choose Your Wedding Dress Silhouette
The silhouette is the single most important decision you will make about your wedding dress. It determines how the gown moves, how it photographs, and how you feel in it for eight hours straight. Here is a plain-language guide to the five main silhouettes and who they work best for.
Plus-Size Bridal
Plus-Size Bridal Shopping Tips
Shopping for a wedding dress as a plus-size bride should be joyful, not stressful. The right boutique, the right preparation, and the right mindset make all the difference. Here is what to know before your appointment.
Appointment Prep
What to Bring to Your Bridal Appointment
Your bridal appointment is 90 minutes to two hours of trying on gowns with a dedicated stylist. A little preparation goes a long way. Here is exactly what to bring, what to wear, and who to bring with you.
Planning
Wedding Dress Timeline: When to Order
Wedding dresses are not off the rack. They are made to order, and that takes time. Here is the timeline we recommend so you can shop without stress and have your gown ready well before your wedding day.
Mothers
Mother-of-the-Bride Dress Etiquette
The mother of the bride has a special role, and her dress should reflect that without competing with the bride. Here is a guide to timing, color, coordination, and common questions.
Gown Care
Wedding Gown Preservation After the Wedding
Your wedding dress is one of the most meaningful garments you will ever own. With proper care, it can stay beautiful for decades. Here is what to do after the wedding to preserve your gown.
The Experience
What to Expect at Your Bridal Appointment
If you have never shopped for a wedding dress before, it is natural to feel nervous. Here is exactly what happens from the moment you walk in to the moment you say yes, so you can arrive relaxed and excited.
Engagement Season
Fall Engagement Season: When to Start Wedding Dress Shopping
If you just got engaged this fall, congratulations. The ring is still new, the phone is still buzzing, and you are probably already hearing the question: "Have you started looking at dresses?" Here is an honest, no-pressure guide to when and how to begin your wedding dress search after a fall proposal.
Bridal Style
How to Choose the Right Wedding Dress for Your Venue
Your venue is one of the biggest clues to what your wedding dress should look and feel like. A gown that is perfect for a candlelit cathedral might feel out of place at a vineyard, and a breezy garden dress can get lost in a grand ballroom. Here is how to think about your dress in the context of where you are getting married.
Groom Style
Groom Style Guide: Suits vs. Tuxedos
One of the first style decisions the groom needs to make is whether to wear a suit or a tuxedo. Both are great options, but they send different signals about formality, setting, and personal style. Here is a clear, practical guide to help you decide.
By Appointment
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